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What is GRAS HOPE?

by MakeUsWell


GRAS Analytics Framework

MakeUsWell created a platform of dynamic scores and segmentations. Our framework’s corresponding software and augmented analytics can be applied to consumers in the North American vaccination market.

Focused on:

  1. Ranks, scores, and predicts the likelihood of individuals and different segments to get any COVID-19 vaccine.
  2. Matches these people or segments with the right marketing messages and incentives to convert them. Consumers choose to get vaccinated as a result of segmentation, targeting, communications, and incentives.

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Perspectives on GRAS HOPE

by MakeUsWell


~38% of Americans got 1 or 2 jabs. ~21% are "fully vaccinated"—wrong phrase. Both Pfizer and Moderna will launch boosters. Certain data show the vaccines' reduced effectiveness against specific new strains.

America yearns for her pre-pandemic days. But our old normal wasn't so good. COVID-19 uncovered and amplified societal economic, racial, and mental health problems. Identity politics and endless (re) elections, investigations, recalls, and impeachments cycles made the fire worse.

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How the CDC Failed Us

by MakeUsWell


First Principles

  1. ~90%+ of Americans don't trust government or public health officials with vaccination information, insights, and communications.
  2. Our local, state, and federal government (both parties) need to regain public trust. Good systems with accurate data and precise analytics are needed. Useful reports on vaccinations, risks, and side effects will drive this.

CDC's Acronym Pish Posh

CDC stands for the Centers for Disease Control and Prevention.

VAERS is an acronym for Vaccine Adverse Event Reporting System.

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Greetings from Macedonia

by MakeUsWell


Thank you to our great subscriber Dana Klein for sharing. Dana’s friends, Noah and Anna (not their real names) write about their vaccination experience in Macedonia and Serbia.

Well, it's been quite a week... The COVID-19 news here in Macedonia just keeps getting worse and worse, with infection and death rates higher than ever. The "third wave" should crest within a matter of days, but the hospitals are already completely full.

The local newspaper reported that only 11,000 vaccine doses have been administered so far, exclusively to healthcare workers. Although there hasn't been a census in over 20 years, my guess is that there are between 1 million and 1.5 million people in Macedonia. So, 11,000 doses doesn't mean squat. And 33 deaths and 708 new cases JUST TODAY is huge.

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