By Michael J. Critelli | MakeUsWell Newsletter,
I often start my mornings at Starbucks in Darien, Connecticut, or Naples, Florida. They open early, and like most cafés and restaurants today, they’re loud. The music is so high-volume that conversation is difficult.
At a new restaurant in Darien, I once arrived right at 7 a.m. as its first and only customer. The music was blasting. When I asked the host to turn it down, he said the owner insisted it stay loud all day.
This is not a global norm. In Germany, Japan, and much of Europe, cafés maintain a quiet hum. The contrast made me wonder: why do American restaurants equate noise with “energy”? And what does that do to our health?
Research now shows that noise doesn’t just shape ambiance—it reshapes our eating behavior and physiology.