MakeUsWell

All of Us

Five Characters in Search of an Exit

by Mike Critelli


Over the past several weeks, when sharing what I’ve learned about the expanding and compelling body of research on the harmful effects of social media, I encountered bewilderment, denial, and highly confident—but misguided—responses from many well-educated people. 

We are in the midst of multiple societal crises that manifest themselves in an explosive growth of mental illness, substance abuse, alienation from work, political and cultural division, and increased violence. But most of us are unable to step back and diagnose the potential root causes of these crises.

David Joosten

by MakeUsWell


Who Is David Joosten?

Family man and entrepreneur David Joosten’s ability to measure probability and recognize trends started at a young age. While most students in high school are busy with the banality of adolescence, David found his passion for entrepreneurship early and started a business as a PowerSeller on Ebay. Clearing six figures selling video games and DVDs led to studying economics at Harvard. 

After graduation, he joined marketing at Google. There he learned how data-driven marketing worked at scale—making growth systematic—with a team that was eclectic and inspiring.

Social Media Can Be A Force For Positive Or Negative Thinking

by Mike Critelli


Recently, the Social Media Victims Law Center filed lawsuits against Meta (Facebook and Instagram's parent), TikTok, and Snap. What does this have to do with the MakeUsWell Network? 

Everything!

In 2016, I joined the PowerMyLearning Board, a New York-based non-profit. Its mission is to empower teachers and families. The organization used to provide free laptops to low-income families. After the families received the laptops, learning workshops were offered. I attended one at a Bronx school.

After 2½ hours of training, on the many benefits of the new laptops with Internet on-ramps, the last hour was a real eye opener. The trainers focused the parents on all the bad things unsupervised use could bring to the kids.

Heading Off Issues Before They Generate Undue Stress

by MakeUsWell


Today, companies that think about the future and have talented operators are:

  1. Attentive to social media postings on “hot button” issues. 

  2. Able to divine employee sentiment on these issues. 

  3. Skilled in striking the right messaging notes on them. 

Key Case: Ohana

For a top-notch employee-well-being client, MakeUsWell analyzed how Marc Benioff, CEO of Salesforce, spotted the freedom-of-choice, abortion issue back in early September, 2021, well before any of his peers.