MakeUsWell

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GRAS HOPE Products

by MakeUsWell


MakeUsWell has developed a suite of software and analytics driven products for the COVID-19 vaccination market. The products were developed with:

  1. Data from ~100+ sources of a wide variety
  2. Millions of data points
  3. Structured and Unstructured data
  4. Surveys and conversations with customers over web, sms, email, phone, and in-person channels
  5. In the right time period, ~ December 14, 2020, the start of US vaccinations to ~ April, 2021 and ongoing

These products fit within a GRAS framework.

What is GRAS HOPE?

by MakeUsWell


GRAS Analytics Framework

MakeUsWell created a platform of dynamic scores and segmentations. Our framework’s corresponding software and augmented analytics can be applied to consumers in the North American vaccination market.

Focused on:

  1. Ranks, scores, and predicts the likelihood of individuals and different segments to get any COVID-19 vaccine.
  2. Matches these people or segments with the right marketing messages and incentives to convert them. Consumers choose to get vaccinated as a result of segmentation, targeting, communications, and incentives.

Perspectives on GRAS HOPE

by MakeUsWell


~38% of Americans got 1 or 2 jabs. ~21% are "fully vaccinated"—wrong phrase. Both Pfizer and Moderna will launch boosters. Certain data show the vaccines' reduced effectiveness against specific new strains.

America yearns for her pre-pandemic days. But our old normal wasn't so good. COVID-19 uncovered and amplified societal economic, racial, and mental health problems. Identity politics and endless (re) elections, investigations, recalls, and impeachments cycles made the fire worse.

GRAS HOPE Applications

by MakeUsWell


Applications

Want people back at the office? Or your co-working space?

Get to know the feelings, politics, race, and fears behind their needs and behaviour towards vaccinations. Talk vaccinations to them in a simple, straightforward, and informal way with MakeUsWell's help.

For example, Joe may ask, “Is it true that if I get vaccinated my immunity lasts forever?”