by MakeUsWell

The COVID Tracking Project at The Atlantic contains this summary statement:

Less than 1% of America’s population lives in long term care facilities, but, as of March 4, 2021, this tiny fraction of the country accounts for 34% of US COVID 19 deaths.

The authors of the COVID Tracking Project actually note that the correct percentage is higher:

CTP’s aggregated cumulative data for these states under-reports actual cumulative totals. This information can be found in our Aggregate Dataset. States vary in their reported cumulative data start date. Not all states and territories report long-term-care data.

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by MakeUsWell

Applications

Want people back at the office? Or your co-working space?

Get to know the feelings, politics, race, and fears behind their needs and behaviour towards vaccinations. Talk vaccinations to them in a simple, straightforward, and informal way with MakeUsWell's help.

For example, Joe may ask, “Is it true that if I get vaccinated my immunity lasts forever?”

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by MakeUsWell

RACE in GRAS

GRAS stands for Geography, Race, Autonomy, and Social.

MakeUsWell is saddened by the racial issues in 2021 America. The data reflects this. And the data and the story it supports are persistent, pronounced, and pervasive. This has an oversized impact in the GRAS segmentation and scoring.

We all want America to heal and renew as a multi-ethnic, and multi-racial society sans significant racial issues. But wishful thinking or media platitudes won't get us there. The first step to heal is to understand the data. So MakeUsWell dug deeper.

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by MakeUsWell

MakeUsWell has developed a suite of software and analytics driven products for the COVID-19 vaccination market. The products were developed with:

1. Data from ~100+ sources of a wide variety
2. Millions of data points
3. Structured and Unstructured data
4. Surveys and conversations with customers over web, sms, email, phone, and in-person channels
5. In the right time period, ~ December 14, 2020, the start of US vaccinations to ~ April, 2021 and ongoing

These products fit within a GRAS framework.

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by MakeUsWell

GRAS Analytics Framework

MakeUsWell created a platform of dynamic scores and segmentations. Our framework’s corresponding software and augmented analytics can be applied to consumers in the North American vaccination market.

Focused on:

1. Ranks, scores, and predicts the likelihood of individuals and different segments to get any COVID-19 vaccine.
2. Matches these people or segments with the right marketing messages and incentives to convert them. Consumers choose to get vaccinated as a result of segmentation, targeting, communications, and incentives.

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