By Michael J. Critelli | MakeUsWell Newsletter,
Nutrition has always been a complex and contested field, but social media has fundamentally changed how nutritional ideas spread, and how quickly they harden into belief. Today, millions of people receive their primary nutrition guidance not from clinicians, registered dietitians, or peer-reviewed journals, but from influencers on TikTok, Instagram, YouTube, and podcasts. Some are thoughtful educators. Many are not. And the system in which they operate almost guarantees distortion.
This is not primarily a story about bad actors. It is a story about incentives, formats, and scale, and why artificial intelligence is increasingly necessary as a stabilizing counterweight.