These products fit within a GRAS framework.
Want people back at the office? Or your co-working space?
Get to know the feelings, politics, race, and fears behind their needs and behaviour towards vaccinations. Talk vaccinations to them in a simple, straightforward, and informal way with MakeUsWell's help.
For example, Joe may ask, “Is it true that if I get vaccinated my immunity lasts forever?”
GRAS stands for Geography, Race, Autonomy, and Social.
MakeUsWell is saddened by the racial issues in 2021 America. The data reflects this. And the data and the story it supports are persistent, pronounced, and pervasive. This has an oversized impact in the GRAS segmentation and scoring.
We all want America to heal and renew as a multi-ethnic, and multi-racial society sans significant racial issues. But wishful thinking or media platitudes won't get us there. The first step to heal is to understand the data. So MakeUsWell dug deeper.
America yearns for her pre-pandemic days. But our old normal wasn't so good. COVID-19 uncovered and amplified societal economic, racial, and mental health problems. Identity politics and endless (re) elections, investigations, recalls, and impeachments cycles made the fire worse.
MakeUsWell created a platform of dynamic scores and segmentations. Our framework’s corresponding software and augmented analytics can be applied to consumers in the North American vaccination market.
Focused on: