by MakeUsWell

RACE in GRAS

GRAS stands for Geography, Race, Autonomy, and Social.

MakeUsWell is saddened by the racial issues in 2021 America. The data reflects this. And the data and the story it supports are persistent, pronounced, and pervasive. This has an oversized impact in the GRAS segmentation and scoring.

We all want America to heal and renew as a multi-ethnic, and multi-racial society sans significant racial issues. But wishful thinking or media platitudes won't get us there. The first step to heal is to understand the data. So MakeUsWell dug deeper.

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by MakeUsWell

~38% of Americans got 1 or 2 jabs. ~21% are "fully vaccinated"—wrong phrase. Both Pfizer and Moderna will launch boosters. Certain data show the vaccines' reduced effectiveness against specific new strains.

America yearns for her pre-pandemic days. But our old normal wasn't so good. COVID-19 uncovered and amplified societal economic, racial, and mental health problems. Identity politics and endless (re) elections, investigations, recalls, and impeachments cycles made the fire worse.

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by MakeUsWell

GRAS Analytics Framework

MakeUsWell created a platform of dynamic scores and segmentations. Our framework’s corresponding software and augmented analytics can be applied to consumers in the North American vaccination market.

Focused on:

1. Ranks, scores, and predicts the likelihood of individuals and different segments to get any COVID-19 vaccine.
2. Matches these people or segments with the right marketing messages and incentives to convert them. Consumers choose to get vaccinated as a result of segmentation, targeting, communications, and incentives.

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